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Doors open at Telstra’s new-look Sydney HQ including world-class discovery store by Geyer and Downstream

Posted/ 29 October 2014

Telstra has officially opened the doors of its Sydney headquarters following a $112 million refurbishment that has transformed the site into a state-of-the-art customer technology hub.
The site includes a new world-class Telstra ‘Discovery Store’ and a transformed ground floor reception with new collaboration spaces for Telstra staff and guests.
CEO David Thodey said the 400 George Street building, which sits on the corner of George and King streets, demonstrates the company’s commitment to innovation.
“Technology is constantly changing, and the needs of our customers change rapidly too.
“This new flagship store is designed around our customers so they can have highly personalised experiences, guided by our expert team of consultants.
“Our customers are telling us that they appreciate our more personalised approach to service. We also know they like to touch and experience things in a store and they also like the choice, speed and convenience of digital channels.
“This store delivers all of that, in an environment where the physical and digital worlds come together and customers can move seamlessly between them. It’s a great way to discover the
‘connected life’ our innovative technology and services can provide," he said.
The Discovery Store concept is a major step in Telstra’s retail evolution with some of the technologies and concepts on show in the new Sydney store being rolled out across the country over the next 12 months.
The new reception and lobby in 400 George St have been designed to enable interaction between the public, customers and employees and form part of a broader strategy to ensure that
Telstra workplaces support flexibility and collaboration.
Telstra has taken three additional floors in the building and is continuing work to refurbish all office floors with leading edge workplace designs and collaborative technologies.
The new offices will support greater flexibility so employees can choose from a range of physical workspaces that support their personal work preferences.
Telstra’s 400 George St, which is the latest addition to the George Street technology precinct, also incorporates the heritage elements of the old Darrell Lea® building.
The refurbishment received significant support from Investa®, which will see Telstra remain in the building until 2025. The project also created an estimated 400 construction jobs throughout the build, providing a boost to the local economy.
Read the full press release