Europanel, Geyer and The Initiative join forces for Sydney Indesign's The Project
09 July 2013
"Who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same." Bruce Mau, Incomplete Manifesto for Growth.
Europanel, Geyer and The Initiative enter into a unique orbit for The Project as part of Sydney Indesign. The Project was first introduced in 2008, as a means of heightening creative interactivity between suppliers, retailers, designers and event-goers is now one of the most highly anticipated features of Sydney Indesign. The Project showcases product in new and conceptual ways.
The collaboration will deliver a Podium experience for the speaker series in the Sydney Indesign Galleria that goes beyond the wall into the complex sculptural form; integrating experiential relationships and built environment to create a community space that challenge the senses, always changing, never twice the same.