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Fertilizer 02 - Technology

Posted/ 23 February 2012

Geyer’s second Deep Dive series focused on the ‘softer side’ of technology; the reasons that people do (and don’t) adopt technology, and how we can make adoption happen more efficiently.


01. Technology is viewed as a risk

People consider state-of-the-art technology to be risky and therefore only the organisations that have the best financial backing will attempt to adopt the first release of a new technology.


02. Darwin’s theory explains adoption

Technology that meets a particular need will be reproduced if it makes a company money, and companies will adopt technology when they are fearful of becoming extinct.


03. We are impatient - adoption takes time

Organisations tend experience frustration when adoption is delayed. Faster is not better; being in sync with the organisation’s context and people is what counts.


04. Age and gender aren’t as important as we think

People like to use age and gender stereotypes around technology, but our research identifies plenty of tech savvy seniors, as well as juniors that know the tricky stuff but have lost sight of the basics.


05. Technology at work is judged against technology at home

Early adopters at home are more likely to view their organization as late adopters, and vice versa. It is important to understand the technology profile of your people to avoid frustration or fear.


06. Good technology is intuitive

The best technology is that which we don’t view as technology and the best help desk is that which is not required.


07. We like to follow the leader

It is important for an individual to take ownership of a new technology; not an IT expert, but a person who is a high user of the technology, and can effectively communicate its function.


08. Space can reduce anxiety about technology

It is important to create a learning environment that is disconnected from the central workspace, so that people can explore. Most people feel too much pressure to instantly perform efficiently with a new piece of technology.


09. Use good policy to make ‘how’ and ‘when’ clear

One third of respondents from the same organisation indicated that Facebook was ‘prohibited’, while half believed it to be ‘allowed’.


10. Remember CSR

New technology is commonly viewed as a recruitment tool, yet many people don’t want to work for an organisation that wastefully adopts. Avoid ‘glamour’ and stick with systems that help to achieve business goals.