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The Future Laboratory briefs Geyer on the 'Co-Commerce Revolution'

Posted/ 03 April 2013
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Geyer recently attended The Future Laboratory Retail and Consumer Futures Forum in Melbourne.

 

The Future Laboratory team presented the concept of the Co-commerce Revolution: A world where fact, fiction, fantasy and social creativity collaborate and collide to spectacular effect. Trends such as Symbiotic Branding, Faction Marketing and The New Sublimity are changing the commercial, cultural and social landscape.

 

New models for retailing, designing and branding products are similarly re-inventing the way we trade and take goods to market. "In emerging markets, we are witnessing unprecedented levels of innovation, driven by the needs of the next billion consumera," says The Future Laboratory co-founder, Martin Raymond.

 

Learn more about The Future Laboratory here.

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