The objective for the South Melbourne Market refurbishment was to position the precinct as the most authentic community market in Melbourne.
The project began with a Masterplan and Cost Benefit Analysis (in conjunction with Macroplan) to progressively redevelop the market facilities to create a vibrant retail market precinct that is commercially viable and achieves the business plan and objectives for the City of Port Phillip. The market was re-planned to increase footfall past the maximum number of retailers and make it easy for shoppers to navigate. Sightline approaches were maximised on entry and strengthened its physical identity within the South Melbourne area. Throughout the design operational and functional needs for retailers were improved including the important delivery and back of house facilities for all retailers.
Throughout the project Geyer worked with the City of Port Melbourne facilitating presentations on behalf of Council to community groups regarding new proposals for redevelopments and welcoming comments and review from the public with the objective of improvement and genuine engagement. This collaborative process was also successfully undertaken with the City’s Councilors and subcommittees through the various stages of development and approvals process, including through disruptive elections and changes of some Councilors holding office.