The challenge for The Edge Hotel was to ensure that the venue was intimate and inviting at all hours of the day/night and during all seasons regardless of whether it was peak trading time. As this venue is located on the foreshore at Geelong with large expanses of natural light and a generous al fresco environment a great deal of thought was put into ensuring that the venue was warm and inviting so that the venue maintained a healthy patronage during the winter months.
This was achieved by locating the bar along the perimeter of the internal tenancy to provide depth to the venue to enable the creation of smaller lounge spaces internally centered on an inviting fireplace. The location of the bar also resulted in direct access to service al fresco patrons and increased opportunities for product placement with visibility from the street frontage. As a result the al fresco environment becomes part of the overall venue with the bar as the centerpiece.
The design team was inspired by New York loft style architecture with its abundant natural light, high ceilings, exposed services and industrial aesthetic. Inspiration was taken from Andy Warhol’s New York Factory with the inclusion of display case screening devices for ‘collections’. Artwork plays a primary role in the internal zones and the quirky use of domestic doors in the lounge ceiling, bar front and primary entry are inspired by the entry door to Warhol’s factory.